Pricing Strategy for Two Kinds of Electricity Retail Companies Based on Bertrand Model

doi:10.3969/j.issn.1000-7229.2016.03.012

Abstract

Abstract:

The electricity retail market is open to social capital according to the new electric power system reform scheme. However, electricity retail enterprises in China are lack of operating experience. So this paper studies the pricing strategies of electricity retail enterprises under the background of electricity retail market opening, based on the operation experience of foreign electricity retail market. Six kinds of electricity retail companies that can be electricity retail subjects are further classified into two kinds: companies with electricity generation assets and companies without electricity generation assets. This paper adopts Bertrand oligopoly game model to analyze the pricing strategies for these two kinds of electricity retail companies, in which the alternative coefficient in the Bertrand model is determined by analytic hierarchy process (AHP) according to the value-added service type provided by electricity retail companies. Finally, the feasibility of the model is validated by a practical example. This method can provide a theoretical basis for the pricing strategies of electricity retail companies.

Key words: electricity retail market, pricing strategy, Bertrand oligopoly model, analytic hierarchy process

CLC Number:

TM 73

HUANG Wei, LI Minxuan, LI Ningkun, CHE Wenxue, LIU Qi. Pricing Strategy for Two Kinds of Electricity Retail Companies Based on Bertrand Model[J]. Electric Power Construction, 2016, 37(3): 76-81.

References

［1］国务院.关于进一步深化电力体制改革的若干意见（中发〔2015〕9号）［Z/OL］.［2015-12-12］. http://www.ne21.com/news/show-64828.html
［2］国务院.国务院关于印发电力体制改革方案的通知（国发［2002］5号）［Z/OL］.［2015-12-12］.http://www.chinalawedu.com/falvfagui/fg22016/11980.shtml
［3］国家电力监管委员会.电力用户向发电企业直接购电试点暂行办法 (电监输电［2004］17号) ［EB/OL］.(2004-03-29)［2015-12-12］.http://wenku.baidu.com/link?url=Qo5vtD7DqvhcK0Ufgtrq0dLvnDHA78AYephhSMRc3VTWPvb_637vjL0kuFv6aq2EcXBIyV4qRPdxZ6EgMOQ2lheih1ZrzpiWoSepnV4O1qO
［4］白杨,谢乐,夏清,等.中国推进售电侧市场化的制度设计与建议［J］.电力系统自动化,2015,39(14):1-7.
BAI Yang, XIE Le, XIA Qing, et al. Institutional design of Chinese retail electricity market reform and related suggestions［J］.Automation of Electric Power Systems,2015,39(14):1-7.
［5］周紫光.从"国发"五号文到"中发"九号文：新电改谁将受益. ［EB/OL］.（2015-03-23)［2015-12-12］. http://solar.ofweek.com/2015-03/ART-260009-12007-28942122.html
［6］吴培.新电改掘金--售电公司做什么，如何做？［EB/OL］.(2015-09-18) ［2015-12-13］.http://www.wusuobuneng.com/archives/21658
［7］杨明靖,五家典型国外售电公司商业模式让你脑洞大开. ［EB/OL］.（2015-07-21) ［2015-12-13］. http://www.qianzhan.com/analyst/detail/220/150918-6d05c502.html
［8］北极星电力网,售电公司盈利模式探讨［EB/OL］.(2015-08-28) ［2015-12-13］.http://news.bjx.com.cn/html/20150828/657686.shtml
［9］中共中央国务院.关于推进售电侧改革的实施意见［Z/OL］. ［2015-12-15］.http://energy.people.com.cn/n/2015/1130/c71661-27870989.html
［10］钟欣，电改9号文撬动售电价值链各方资本逐鹿售电侧［EB/OL］.(2015-09-01) ［2015-12-15］. http://www.qianzhan.com/analyst/detail/220/150901-6ecf4215.html
［11］张旭东.新电改之后哪六类企业将成为售电侧主角［J］.广西电业, 2015(1):85-85.
ZHANG Xudong. Which six companies will become the protagonist of the electricity retail market after the new reform［J］. Guangxi Electric Power, 2015(1):85-85.
［12］邱凌,邵振国,谢骁婷.博弈论在电力系统决策中的应用综述［J］.电力与电工,2012,32(2):10-13.
QIU Ling, SHAO Zhenguo, XIE Xiaoting. Review of game theory and its application in decision-making in power system［J］. Electric Power & Electrical Engineering, 2012, 32(2): 10-13.
［13］卢强,陈来军,梅生伟. 博弈论在电力系统中典型应用及若干展望［J］. 中国电机工程学报,2014,34(29):5009-5017.
LU Qiang, CHEN Laijun, MEI Shengwei. Typical applications and prospects of game theory in power system［J］. Proceedings of the CSEE, 2014,34(29):5009-5017.
［14］刁勤华,林济铿,倪以信,等. 博弈论及其在电力市场中的应用［J］. 电力系统自动化,2001,25(1):19-23.
DIAO Qinhu, LIN Jikeng, NI Yixin, et al.Game theory and its allocations in power markets［J］.Automation of Electric Power Systems,2001,25(1):19-23.
［15］郭敏. 基于Bertrand模型的网络零售市场价格差异分析研究［D］.长沙：湖南大学,2014.
GUO Min. The research of online retail market price discrepancy based on bertrand［D］. Changsha: Hunan University, 2014.
［16］罗琴. 市场环境下售电公司购售电策略研究［D］.上海：上海交通大学,2014.
LUO Qin. Study of energy procurement and marketing decision in competitive retail market［D］.Shanghai: Shanghai Jiao Tong University,2014.
［17］陶伟强. 电力市场下的无功定价和竞价研究［D］.太原：太原理工大学,2003.
TAO Weiqiang. The research on reactive power pricing and competition strategy in power market［D］. Taiyuan: Taiyuan University of Technology,2003.

[1]	ZHU Yu， YI Zhongkai， LU Qiuyu， YANG Yinguo， LI Bo， XU Yinliang. Collaborative Pricing Strategy of Virtual Power Plant and Distribution Network Considering Typical Scenes [J]. Electric Power Construction, 2019, 40(6): 74-85.
[2]	JIN Wentao， NIU Meng， LU Hongzhang， LI Jianlin. Evaluation Method for Convergence Potential of Distributed Energy Storage on Customer Side [J]. Electric Power Construction, 2019, 40(4): 34-41.
[3]	XU Mingming, YAO Sen, NIU Rongze, HU Bo, XU Hengbo, XIE Kaigui, ZHOU Ning, HAO Yu. Risk Evaluation of Repeated Multiple Power Outages in the Distribution Network [J]. Electric Power Construction, 2018, 39(8): 111-115.
[4]	RU Yeqi, ZHOU Bin, WU Yibei, LI June, YUAN Kai, LIU Kaipei. Reliability Analysis of Business in Grid Cyber Physical System Considering the Factors of Cyber Attacks [J]. Electric Power Construction, 2017, 38(5): 38-.
[5]	LIN Li, ZHOU Peng, ZOU Lanqing. Assemment and Influential Factors Analysis of Power Energy Efficiency Based on New Energy Industrial Orientation [J]. Electric Power Construction, 2017, 38(1): 123-.
[6]	ZHANG Bihan，YIN Zhongdong，ZHAO Haisen. Power Quality Comprehensive Evaluation for Low-Voltage DC Power Distribution System [J]. Electric Power Construction, 2016, 37(5): 125-131.
[7]	GUO Ning，TENG Huan，LI Jikang. Isolated Microgrid Optimal Scheduling Considering Comprehensive Evaluation [J]. Electric Power Construction, 2016, 37(4): 63-69.
[8]	LIU Jin, FENG Yingmin, ZHANG Hui, FENG Liang, SUN Ruixue, WANG Lizhu. Comprehensive Benefit Evaluation for Power Terminal Access Network in Smart Grid Based on Analytic Hierarchy Process and Entropy Analysis [J]. ELECTRIC POWER CONSTRUCTION, 2015, 36(5): 136-140.
[9]	CHEN Chiye，WEN Yafeng，LIU Zifa，REN Xuedong，ZHANG Xiaoqing. Comprehensive Evaluation Method of Distribution Network Including Various Types of Distributed Generation [J]. ELECTRIC POWER CONSTRUCTION, 2015, 36(1): 128-135.
[10]	YANG Mei, ZHOU Xichao. Power Quality Assessment of Wind Farms Based on Comprehensive Index Weight Optimization Model with Least Square Method [J]. ELECTRIC POWER CONSTRUCTION, 2014, 35(9): 93-96.
[11]	CHENG Liang. Construction Risk Evacuation Model of Wind Farm Based on Triangular Fuzzy Number [J]. ELECTRIC POWER CONSTRUCTION, 2014, 35(9): 103-108.
[12]	DONG Litong, HUANG Ping, WU Minxia, LI Peng. Post Evaluation Model of Scientific and Technological Achievement Transformation in Power Grid Enterprise [J]. ELECTRIC POWER CONSTRUCTION, 2014, 35(5): 122-126.
[13]	TU Bo, SUN Zhizhong, ZHOU Meng, DENG Yuanchang. Site Selection Method of Wind Farm on High Mountains in Jiangxi Province [J]. ELECTRIC POWER CONSTRUCTION, 2014, 35(4): 91-95.
[14]	CUI Wei, XIAO Jinhua, YANG Haifeng, YANG Wanqing. Analysis on Energy Security Green Risk Based on Energy Conservation and Emission Reduction [J]. ELECTRIC POWER CONSTRUCTION, 2014, 35(10): 100-105.
[15]	HUANG Jingyao, YANG Shuang, GUO Hao, LI Weiwei. Live-Wire Crossing Method Selection Based on Analytic Hierarchy Process [J]. ELECTRIC POWER CONSTRUCTION, 2013, 34(5): 105-109.