Choice Experiment Study on Personal Willingness to Pay for Renewable Energy Generation Investment Based on IOSLAB System

doi:10.3969/j.issn.1000-7229.2015.12.020

Abstract

Abstract:

According to the long-term development planning of Chinas energy, the proportion of non-fossil energy will reach to 15%. In order to develop effective investment incentive policies for renewable energy, this paper applied IOSLAB （Individual, Organization and Society Laboratory） platform to carry out choice experiment （CE） study, analyzed personal willingness to pay for renewable energy investment, and comprehensively evaluated the renewable energy investment from aspects of economy, environment and society. IOSLAB system was used to survey the local residents through field experiments. Moreover, a multinomial Probity model （MNP） was applied to solve the willingness to pay for renewable energy investment. MNP assumed that all respondents had the same preferences for the attributes being valued. Through the analysis on the research results, it is found that the public pay related fees to cover part of the extra cost brought by the development of renewable energy, because renewable energy can reduce the air pollution and increase social employment. The research results can help decision makers to develop the investment policies of renewable energy.

Key words: renewable energy, choice experiment, willingness to pay, multinomial Probity model, IOSLAB system

CLC Number:

TM 619

LIU Zhen，ZHU Kaiwei，BEN Kemeng，LYU Zhicheng，PU Gangqing. Choice Experiment Study on Personal Willingness to Pay for Renewable Energy Generation Investment Based on IOSLAB System[J]. ELECTRIC POWER CONSTRUCTION, 2015, 36(12): 131-36.

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