A calculation model of V-type guyed tower was established by nonlinear finite element software tower. In order to reduce the tower weight, optimization analysis was carried out from aspects of conductor hanging way, tower head type, cable setting scheme and main column section, as well as the tower’s technology and economy were compared with those of self-standing tower. The results showed that the optimal design of V-type guyed tower could achieve significant economic effect, and its optimization measures could provide references for V-type guyed tower design in relevant projects in the future.